Online Marketing

Introduction To Internet Marketing

Effective Email Part One: samples, tips, and techniques

Effective Email Part Two: samples, tips, and techniques

Effective Email Part Three: samples, tips, and techniques

Introduction To Online Advertising

Introduction To Online Advertising Resources - Free - Low Cost - High

Introduction To Search Engines

Introduction To Pay Per Action Advertising

Additional Resources

Before we dive in and begin your email marketing skills development training, and before you even begin using email for your online business, the following is THE MOST IMPORTANT PARAGRAPH YOU WILL EVERY READ IN YOUR ENTIRE TRAINING!

SPAM Will NOT Be Tolerated!

Both Simple As ABC and AmeriPlan® have very strict policies regarding SPAM (also known as UCE - Unsolicited Commercial Email). The Can-Spam Act is very specific regarding the sending of commercial email (business email) online, particularly the minimum amount of information every email must include when it contains business related content. If you haven't done so yet, now is the time to review the Regulations Overview section of your Simple As ABC training center.

Failure to comply can result in fines up to $250 per email sent, loss of your Simple As ABC website, and LOSS OF YOUR AmeriPlan® BUSINESS! So, please... understand the FTC regulations regarding SPAM before continuing with this section. Thank you!

It's important to understand a few things in regards to the online environment. When you're communicating with people you don't know personally (which is generally the case with email) there is no "know, like, and trust" bond present that would otherwise be there if they had met you in person.

Naturally, developing relationships with people by email is much tougher than in the offline world. Here's a few tips which will help you:

• Personalize: whenever possible, personalize your subject lines and your salutations with the recipients first name.
• Consistency: people become uncomfortable if they receive emails sounding like one person once, then an entirely different person the next time. One way you can remain consistent is through your signature (not to be confused with sig tags which we'll be discussing in Part 2). If you have a standard way of signing your emails, use it for every email you send. Also, some people have a standard pre-salutation line they like to add to their emails (ie "From The Desk Of:") ...if you use one, keep using it every time.
• Friendly: it's very easy for people online to "jump to conclusions" quickly if something in an email is unclear. This can result in what experienced marketers call "flaming" coming your way. Don't respond in anger, but rather try to keep your emails friendly, empathizing, understanding, and when necessary - brief (we'll go into more on "flaming" later).
• Brief: the old saying "Less Is Best" is a good policy to follow if you want your emails to actually get read... and yet, don't make them so brief as to sound blunt or hard.
• Easy To Read: you want to use "white space" effectively in your emails. We go into more detail on "chunking" in Part 2...

Savvy online marketers know - if you don't automate at least PART of your business online - you're sunk! It may not seem so important when you're first starting out... but it will be CRITICAL for your SUCCESS down the road! One of the BIGGEST mistakes newcomers to online marketing make is they don't have/use effective automation tools to help them build their business.

We'll go into far more detail on this subject in Part 3 and include some sample follow-up emails for you. For now, those who do not understand what autoresponders are, here's a quick intro:

Autoresponders are a valuable online tool which can be used to:

• capture your contact's information via online form,
• automatically send info to them after they've completed and submitted the form,
• follow up with them over time to remind them about their initial interest, keep them interested and encourage them to take action.

Some autoresponder services will allow you to manually add names to your autoresponder for people who have written you and requested information ...BE CAREFUL USING SUCH SERVICES... since the laws are now quite specific about manually adding people to ANY opt-in list. Some services may also provide you with broadcasting features for sending timely information to your entire list. Better autoresponder services also include "merge codes" you can use to personalize the emails you send out.

The upgraded version of Simple As ABC has one of the most powerful autoresponder tools available online today. It consists of 4 autoresponders which will automatically move your prospects from one list/autoresponder to the next if/when they complete certain action steps. Here's how it works...

Your LEADS receive one series of messages encouraging them to opt-in for a free tour of your Simple As ABC opportunity website.

At any time they decide to take the tour and do opt-in, they are automatically moved to a specially written set of messages in your PROSPECTS autoresponder.

This is where they come to the "fork in the road" ...if they decide to sign up for Member Benefits, they are automatically moved to a MEMBERS follow-up autoresponder providing information on how to get the most value from their benefits package...

...if they decide to sign up as a BROKER on your team they are automatically moved to a powerful broker training set (which includes 10 EXCLUSIVE POWER PACKS) that will "hold their hand" through their entire first year in business!

If you plan on using another service for automating your online business, at the very least choose a service that gives you:

• personalization features (merge codes for incorporating your prospects personal data as well as your personal contact information),
• broadcast capabilities
• and gives you at LEAST 3 autoresponders for your monthly fee (one for LEADS, one for PROSPECTS, one for MEMBER follow-up).

We don't have to stress the need for effective follow-up to be successful in business - online or offline. ALL successful business owners KNOW IT'S CRITICAL. (Did you know? ...most people don't take action until between their 5th and 9th exposure to an opportunity or product or service.)

Whew! That was a lot of important information. Now, let's move on to some simple techniques that you can start using for FREE TODAY which can have the ability to start making you money with your new business almost immediately! Let's move on to "Effective Email Part Two" for some excellent email tips.